Brand system
Green Spaces. Brighter Days.
The approved Podhewaley logo: a three-leaf sprout rising from the “w”, “Podhe” in forest green, “waley” in warm brown, a green swoosh and the tagline. The artwork is used exactly as supplied and only recomposed for different spaces, never redrawn.
Primary logo
Horizontal logo
Sprout beside the wordmark, for the header, footer, login, dashboards and mobile.
Sprout mark and app icon
128px
96px
64px
40px
24px
16px
Colour
Deep forest and natural leaf greens with the warm bark brown from the wordmark. Sampled from the approved artwork; the interface never uses a saturated cartoon green.
- 0A3014Forest InkWordmark, headings on light
- 022C22Deep GreenDark sections, footer, dashboards
- 166534Forest GreenPrimary actions, links
- 45841BLeaf GreenLeaf mid-tone, accents
- 8BBB0DLeaf LimeLeaf highlight, growth
- 744215Bark BrownWordmark accent, warmth
- B3702DBronzeAccent highlights (sparingly)
- F7F5ECNatural CreamPage background
- FFFFFFWhiteCards
Logo files
- Full logo on light backgroundpodhewaley-logo-light.svg
- Full logo on deep greenpodhewaley-logo-dark.svg
- Full logo, transparentpodhewaley-logo-transparent.svg
- Full logo, one colourpodhewaley-logo-mono.svg
- Horizontal, lightpodhewaley-logo-horizontal-light.svg
- Horizontal, darkpodhewaley-logo-horizontal-dark.svg
- Sprout mark, lightpodhewaley-mark-light.svg
- Sprout mark, darkpodhewaley-mark-dark.svg
- Sprout mark, monopodhewaley-mark-mono.svg
- App icon and faviconpodhewaley-app-icon.svg
Using the logo
- Use the supplied artwork only. Do not redraw, recolour, stretch, rotate, add effects or place it over busy imagery.
- Use the light version on light backgrounds and the dark version on deep green. Use the monochrome version only where one colour is required.
- Keep clear space around the logo of at least the height of the “P” cap.
- Below 120 px wide use the sprout mark alone.